Universal Everything  ⁄  Collective

Our collective has worked remotely since 2004. We form bespoke teams to suit each project from a global network of 60+ architects, engineers, designers, cinematographers, animators, musicians and developers.


Our frequent collaborators :

Matt Pyke
Matt Pyke
Founder & Creative Director, Sheffield

Artist and Designer Matt Pyke has been called one of the most innovative, and positive, motion artists of his time.

Having studied architectural drawing, botanical illustration and graphic design at Croydon Art College, Matt spent the first part of his career as a designer and video director in music industry, before founding Universal Everything in 2004.

Intrigued by cognitive perception and the human ability to find meaning in the abstract, Matt oversees Universal Everything’s pioneering research and development and directs its highly acclaimed commissioned work for artists, cultural institutions and brands including Apple, Samsung, Hyundai, Chanel, Radiohead, Barbican, MOMA and Sydney Opera House.

Claire Cook
Claire Cook
Executive Producer, Ampthill, Bedfordshire

Claire holds an MA (Cantab) in French and German with European Cinema from Cambridge University. She went on to produce and curate the acclaimed onedotzero festival of digital moving image and its international tour.

Claire worked as Senior Content Producer at BBC Film Network and spent 4 years as guest curator of pioneering exhibition space Le Gaite Lyrique in Paris where she oversaw the moving image programme ‘Stop. Look. Listen!’

Since then, Claire’s groundbreaking collaborations with public service, commercial and cultural partners have transported and inspired audiences worldwide via AR, VR, installations, web and mobile.

Her most recent productions for Nexus Studios include the BAFTA nominated ‘Big Bang AR’ for CERN and Google Arts & Culture, the BBC’s first app ‘Civilisations AR’ (further developing it for Magic Leap) and the BAFTA nominated ‘Gruffalo Spotter’, an AR experience for families commissioned by Magic Light Pictures and Forestry England.

Claire is a regular industry speaker around technology and immersive storytelling and recent talks have included those for the National Film and Television School (NFTS), Cinekid, Games for Change and the Royal College of Art (RCA). Claire’s also spoken on behalf of the Institute of Practitioners in Advertising (IPA) on gender diversity in the technology and creative sector.

Claire joined Universal Everything in 2019.

Joel Gethin Lewis
Joel Gethin Lewis
Interactive Creative Director, London

Joel studied Mathematics and Computer Science at Imperial and completed an MA in Interaction Design at the Royal College of Art, developing a passion for work that allows for real-time interaction between people, places, stories and objects.

For over 15 years, Joel’s award winning vision and work has enabled cultural organisations, brands and charities to surprise, engage and connect with their audiences in ever more innovative ways.

As interaction designer at UnitedVisualArtists, Joel toured with the likes of U2 and Massive Attack and helped to create large scale public installations including ‘Volume’, which saw pioneering multi-user LED interactions in the garden of London’s V&A museum.

In 2008 Joel co-founded the open source craft, design and technology studio Hellicar & Lewis as well as interactive collective YesYesNo, where he pioneered architectural scale LED interaction, real time projection mapping and social network activated sculpture.

Joel is a Fellow of the Royal Society of Arts and teaches at the Creative Computing Institute in London.

Joel joined Universal Everything in 2019.

Sam Renwick
Sam Renwick
Design Creative Director, New York

Sam Renwick trained in Graphic Design at the University of the West of England (UWE) Bristol before specializing in creating print, illustration, film, visual identities and digital experiences in a wide range of sectors from music to technology and fashion to media.

Sam’s portfolio for agencies and brands including Wolff Olins, Athletics, Apple and West includes designing identities for IBM’s landmark ‘Think’ event, leading women focused digital-media company Refinery 29 and Impossible Foods, who work to transform the global food system.

As Creative Director for Apple’s ‘(AR)T Walk’, he brought together new augmented reality works from Nick Cave, Nathalie Djurberg, Hans Berg and others on an interactive guided walk filled with AR sights and sounds.

Sam joined Universal Everything in 2016 and since then has reimagined the moving identity of IBM’s face of cognitive computing Watson, contributed to the studio’s ongoing series of visionary prototypes, ‘Screens of The Future’ and directed video art for the Jean Nouvel designed luxury fashion store Excelsior in Milan.

Antar Walker
Antar Walker
Motion Creative Director, London

Antar studied Design and illustration at University of Wales Swansea before beginning to concept and direct film and immersive campaigns for visionary brands and cultural institutions including Nike, Apple, Beijing Ballet, BBC, Tate Modern, Hyundai, Dolce & Gabbana and Chanel.

Antar fuses technology and technique to stunning effect; combining live action and typography for Adidas, creating real-time hand painted visuals for the Burberry Spring/Summer show and collaborating with the Beijing Ballet to design visuals and interactive motion graphics for their performances.

Antar joined Universal Everything in 2019.

Chris Mullany
Chris Mullany
Lead Interactive Designer, Manchester

Chris studied Multimedia Computing at the University of Huddersfield before leading design led projects at digital creative agency Lightmaker and helping to establish Great Fridays as their Director of Technology. 

As Creative Technology Director for AllofUs, Chris led the development of installations, websites, apps and prototypes for clients including The V&A, Science Museum, Samsung and Pernod Ricard, defining the technical strategy for beautiful and thought provoking real-time interactive experiences including ‘Ancient Lives’ at the British Museum and ‘Kacare’, commissioned by the King of Saudi Arabia to educate young Saudis about the benefits and innovations of atomic and renewable energies. 

Chris has worked with Universal Everything since 2014, technically overseeing the ever-evolving artwork ‘Future You’ for the Barbican’s AI exhibition ‘More than Human’ and developing a real time generative system for ‘Unconfined’, an immersive interactive installation created with Zaha Hadid Architects, amongst other highlights.

Chris Perry
Chris Perry
Lead Motion Designer, Cannington, Somerset

Chris holds a degree in New Media Design from the University for the Creative Arts, moving on from there to be Motion Designer for 
creative agency This is Real Art. 

He joined Universal Everything in 2010, helping to create original CGI video ‘Running Man’ for Hyundai's media facade in Times Square, ‘Parade’, a 360° silicon curtain projection for Roundhouse / Ron Arad’s Curtain Call, ‘Screens of the Future’, an ongoing series of visionary prototypes and the Ars Electronica Golden Nica award winning film ‘Walking City’.

Simon Pyke
Simon Pyke
Sound Designer, Denton, East Sussex

Simon studied sonic art at Middlesex University in London, after which he became involved in the electronic music scene, releasing music on Warp Records and others under the name Freefarm and touring live audio visual shows across the world alongside Aphex Twin and Autechre.

Since 2004, Simon has created the extraordinary sound that forms part of Universal Everything’s work, where an inventive fusion of the visual and sonic world is often central to the sensory immersion for which the studio is known.

Simon’s striking and unique soundscapes draw on a myriad of inspiration and techniques and include those for a living mural on the Sydney Opera House, experimental opera for the London Science Museum, ‘Walking City’ (Ars Electronica Golden Nica 2014) and the ‘Hyundai Vision Hall’ (Red Dot Award 2013)

Simon Thompson
Simon Thompson
Studio Manager, Sheffield

Simon spent ten years as an IT consultant before becoming an app developer in the early days of the App store creating games with Universal Everything including ‘Chase The Dot’ which saw more than 2 million downloads.

Simon joined Universal Everything in 2013, working closely with Founder and Creative Director Matt to steer the company’s strategic vision and oversee the day to day running of the studio.

Amalie Englesson
Amalie Englesson
Senior Producer

Amalie is a Senior Producer who is dedicated to understanding and harnessing emerging technologies in service of engaging story experiences. For almost a decade, Amalie has specialised in overseeing a multitude of projects where creativity and coding intersect pushing the boundaries of technology and storytelling.

Her work includes award-winning collaborations with Google Made with Code (Google’s initiative to increase gender diversity in STEM subjects), Nike (Festival of Feel and NikeLab event in collaboration with Riccardo Tisci and Travis Scott), Diesel (Shanghai Fashion Show) and Tate (Late at Tate with Warp Records) to name a few.

She is an FWA judge and has spoken on behalf of The Institute of Practitioners in Advertising (IPA) 
on gender diversity in the technology and creative sector.

Sam O'Brien
Sam O'Brien
Communications Director, Stroud, Gloucestershire

Sam studied Communication and Psychology at the University of South Wales before joining BBC Radio’s 4’s arts department as a broadcast assistant on nightly live arts programme Front Row, coordinating the first live broadcast from Buckingham Palace, R4 coverage from the Edinburgh Fringe Festival and researching and interviewing programme stories and contributors across Front Row and other Radio 3 and 4 arts output.

Sam joined award winning VFX studio The Mill in 2004 to establish and grow a global marketing team in a rapidly evolving creative landscape; collaborating with The Mill’s clients to highlight achievements, overseeing large scale client and employee events and several web/brand refreshes.

She joined Nexus Studios in 2017 to establish the first in-house PR team and work closely with Nexus’ partners to amplify PR around their work in animation, film and extended reality.

Sam joined Universal Everything in 2020.

Kat Hall
Kat Hall
Social Media and PR, Sheffield

Kat is a copywriter and editor, with a degree in English Literature from the University of Sheffield and a background in arts writing and festivals.

Since 2013 Kat has worked in an editorial capacity for online Sheffield arts and culture platform Our Favourite Places.

Kat joined Universal Everything in 2017 in a freelance communications role, handling its social media presence, website content and media relations.